During recent webinars and coaching sessions, I’ve frequently been asked for a list of various terms and titles to search for who is buying eLearning content. So, here’s a short guide to some of the most common titles of decision-makers that I hope will help you in your marketing efforts. Good luck!
List of Who is Buying eLearning
- Chief Learning Officer
- eLearning/Training Director
- eLearning Product Manager
- Education Specialist
- President/VP of Learning & Development
- Company Owner/Managing Director
- Director of Training & Development
- Learning Technology Director
- Curriculum/Project Manager
- Program/Product Manager
- Collaborative Learning Manager
- Training Officer
- eLearning Representative
- Strategic HR Executive
- Learning Technologist
- Instructional Designer
- eLearning Developer/Analyst
- LMS Administrator
- IT Coordinator/Trainer
- Training /Education Specialist
- Learning/Development Consultant
- IT and Computer Training Manager
- Instructional Content Designer
- Learning Coordinator
Liz says
Thank you for sharing
Connie Terwilliger says
Excellent list Michael. When I was teaching an introduction to voice acting at San Diego City College (for 18 years), I spent a LOT of time talking about marketing – and one class was spent talking about the different genres of demos and who the decision makers – the ones doing the hiring – were and what terms and titles to use to track them down.
Shelley Avellino says
This is a fabulous list. Thanks so much for sharing J. Michael!!!
Debbie says
Very generous of you!
Galena White says
Thank you so much for sharing this!! So much greatness!