Here are 5 quick thoughts to get your voiceover week rolling:
1.) If you read my previous blog, you’ll remember that I talk about it being more challenging than ever to stand out among the many very good talent out there……so what are you doing to separate? It can’t all be about skill, because there are lots of exceptional VOs….so what about finding hot or more untapped spaces to play, and also to potentially impress the keepers of rosters you want to join? What’s hot? Sports Promo, especially for female talent. Post-chatty Commercials, both of the less-is-more and more-is-more variety as we witness opposite trends hitting at the same time in delivery styles. What’s untapped? Niches within niches. Real Estate Narration, especially commercial properties….Sports Gaming/Betting commercials & industrials…..and in light of last week’s happenings, Political is hitting a new critical mass of spots as messaging changes rapidly…something that is likely to continue right up until Election Day.
2.) It’s almost summer…..in a sea of nose-to-the-grindstone advice, (which to be fair is generally a correct approach, especially for newer talent,) remember that you work to live, and not vice versa. Go outside. Enjoy some YOU time. Don’t forget the WHY.
3.) Giving a little extra love to the VO industry this week as I’m seeing a lot of helpfulness and a lot less snark and vitriol on VO social media lately. Good on you.
4.) New VO’s: Summer can be a slower period for newer talent as a lot of buyers are taking time off and many fall back to their reliable stable of VOs during this period. This becomes less of a factor later in your career, but if you find summer slowing down, what’s your plan to be ready for the fall rush? Voice over’s busiest period is typically from about August 15th through Thanksgiving. The moves you make over the next two months can set you up for a flush fall!
5.) Got kids who do VO? Make sure you let any rosters you are a part of know. You’d be surprised how few competent VO kids are out there, and the quickest way to bring in work for the littles is to let those who already trust you know you have a mini VO me at home!
Now, get booking!!!
Good observations J Michael. Hope you’re doing g well. See ya in Chicago this fall.
As always, thank you for this!
Great ideas! Thanks J Michael!
Thank you J. Michael, always with your finger on the pulse of the VO industry. Warm Regards!
Spot on, J Michael! I especially like the reminder about our mini Vo’s! Thank you!
Great pointers! Thank you JMC!
Thanks J Michael. Short, sweet, to the point.
No Fluff, just the truth. Thank you J. Michael.