Commercial Coaching Voiceover Training as a Foundation

Commercial coaching voiceover is often times the place where talent begin their careers. It is where many coaches start their students to lay out the basic foundations of acting for voiceover, mic technique, and script study. This allows for a wide variety of styles and genres to be studied and practiced, which then carries over into other voiceover genre training.

Billions of dollars a year are spent on commercial ads, television ads, radio ads, and the largest growing format: internet and web ads. Cell phone, internet, and cable providers, household and beauty supply companies, automotive suppliers, credit card companies, and many more all land at the top of the list for advertisement spending, but there are hundreds of thousands of businesses putting out local, regional, and national spots and campaigns regularly. Hiring professional voice talent scores big in capturing the attention of the projected audience and building credibility.

J. Michael works as both a voiceover talent and coach, and has earned his status as one of the most well respected in the industry by launching successful student careers. He knows the ins and outs of the voiceover world, and is up to speed on the current trends of the industry. While different from character acting, every commercial voice is in fact a character addressing a specific audience. J. Michael has a very keen ear and is able to hear some of the smallest details to help you achieve your highest level of proficiency when performing these scripts.

J. Michael and his team have produced hundred of demos, many of which have won or been nominated for Voice Arts awards. After determining what level you are at in your career, J. Michael hand writes each script to fit your voice style, while also displaying a variety of styles you are able to perform. The industry standard commercial demo is around 60-90 seconds, and JMC writes 5-6 different spots to mix into that timeframe. This can show off a bit of humor, a mom/dad type, a serious or authentic sound, a luxury style voice, and a variety of other tones dependent on your unique voice.